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It is the world’s biggest shopping day event of the year. It generates more than the online sales of Black Friday and Cyber Monday combined. I’m talking about Singles Day. Singles Day is an annual 24 hour shopping event in China. It brings in billions of dollars in sales and uses celebrities to promote the countdown in the hours leading up to midnight. It takes place on November 11th a.k.a 11-11 and it emerged as a day to celebrate being single.
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